January 5, Reebok and the Greater China region’s leading sports apparel distributor Pou Sheng International (Holdings) Limited (Po Sheng) signed a landmark cooperation agreement, made an important adjustment to the Reebok in China’s business model .
Increasingly important, the vast Chinese market, the new model will take the The agreement came ralph lauren handbags into effect on April 1 in 2010.
Pou Sheng International (Holdings) Co., Ltd. is China’s leading sportswear retailers and distributors. Baosheng part of the world’s largest shoe manufacturer Yue Yuen Industrial (Holdings) ralph lauren polo shirts Limited (551.HK). As of March 31, 2009, the the Baosheng its regional joint ventures in China, operates a total of 9952 retail outlets, with a wide range of direct marketing retail stores, Baosheng has become China’s leading sportswear retailer.
According to the agreement, Baosheng and Reebok working with China to participate in the joint design of the Reebok product, production and sales. This marks the beginning of the Reebok brand-new, previously Reebok only through the dealer network, sales of U.S. products in the Chinese market. Meanwhile, the two companies will work closely to ensure that all local marketing activities to keep pace with the Reebok international brand strategy. Reebok China will continue to sell some products to existing distributors.
Mr. Adidas Group’s Greater China Managing Director of Dubai Rui, Christophe Bezu said: . Pou Sheng is an ideal partner to help us achieve this goal. They will work with us in China to design and manufacture products, and through the already established chain of retail network in mainland China, help us to provide faster response to local consumers closer to their favorite sportswear products. To support Reebok, Baosheng will establish a dedicated team of a vertical organizational structure. In addition to the common product design, production, sales and marketing, Pou Sheng also Reebok existing and future partners to provide first-class one-stop customer service, help to improve efficiency and further promote the integrated operation.
Shoe Reebok to expand China market
